Among the 16 categories of real estate permits issued by the Real Estate Regulatory Agency (Rera), e-advertising permits ranked in first place with 6,393 issued in this category, followed by classified ads with 517, billboards with 302 and newspaper ads with 289.
There was also significant activity for real estate promotion stands, with 150 permits issued in this category, in addition to 141 permits for vehicle advertising, 128 permits for printed advertisements, 244 permits for outdoor advertising and 219 permits for text messages.
Ali Abdullah Al Ali, senior director of the real estate licensing department at Rera, said: “The primary purpose of regulating real estate ads is to protect our customers from any illegal advertisements while also ensuring transparency and credibility in the real estate sector. The significant increase in the number of permits we have issued from year to year reflects the sustained growth of the real estate sector and the momentum it is building in the run-up to Expo 2020.”
The procedures followed by the real estate licensing department at Rera help to reduce negative practices.